I happened to be looking at a news story about the UK supermarket chain
Tesco (supposed to be a good long-term investment when it opens stores in the U.S. as Fresh & Easy) and found this on a sidbar: "Non-food sales reach £3.9bn, with particular growth in hard goods, such as fridges". Apparently they have the same sort of non-edible fridge growth over there as I have in my fridge here at home.