The Hack: "Did you get my text earlier?"
Me: "No...what text?"
The Hack: "It said, 'Christmas wouldn't be Christmas without M&S'." [cue pause for the punchline] "It would be Christma." [expectant face]
Me: "Uh...don't you mean Christa?"
The Hack: "...oh."
(context is
this ad)