(Thank you
ajodasso for alerting me to this piece of fail)
Okay. So. Book covers are often crap, we know that. Swedish publishers
EBFA for one seem to take an honour in soaking up excellent YA novels and republishing them with boring and/or abstract covers teens wouldn't look twice at. Nothing new there.
But when
the cover changes not only the looks but
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White people don't *know* what color the damn author is!
If the book is sold in the black people ghetto of the bookstore, and not anywhere else, then damn skippy the white people won't be reading it, because the white people are browsing in the "main" areas for their particular interest (regular fiction, or romance, or sci-fi/fantasy, or whatever.) But if the books written by black people were to be shelved in the same place as the books written by white people, the white people will buy the books, because you can't *see* the color of the author to be racist about it, and while there are some first names that do telegraph that the author's probably black, there are a *lot* of first names that don't (and black people use initials too; there's a series of paranormal romances about a black vampire huntress written by a black woman, with black people on the cover, sold in the African-American section, and she uses initials. Plainly, not to avoid people thinking she's black.) So the majority of books by black people will not be perceived by white buyers to be *by* black people, if they're not sold in only the African-American Interest section, until after they've bought the book. No one looks at the picture of the author before deciding to buy.
I can see the perception that white people won't buy a book with a black person on the *cover*. My personal feeling is that white people are a lot less blanketly racist than that, and a lot of us very much would buy the book, as long as it's sold in the section we're actually looking in. But the perception that white people won't buy books by black *authors?* Where the *fuck* does that even come from?
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I'm reminded of a Swedish author who said apropos the word "kvinnoböcker" = "women's books" - "What are women's books? Children's books are books for children, doctor books are books about doctors, debute books are books by debutants, but women's books? Some books by women are about women, some books about women are for women, but it's just some." Shelving books as "black" books seems to have the same problem.
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