I recently read a book by Arthur Rowan, The Lore of the Bard. While I don't agree with everything in the book (do I ever?), he has a lot of useful ideas. I especially like his concept of the three crafts of the bard, which are then divided up into three parts:
I. Art
A. Poetry
B. Storytelling
C. Harping
II. Knowledge
A. Folklore
B. Myth
C. Spirituality
III. Enchantment
A. Magic of effect
B. Journeying
C. Divination
I've been calling myself a bard for two decades, and a storyteller for longer than that. This transcends both the SCA and the Pagan community. The beauty of the concept of the three bardic crafts is that it gives me a path towards which I can work.