HEY HIVE VAGINA

[katanath]

Remember that shit back whenever with American Airlines giving the wimmenz their own special pink site?

Dell says the most important thing about a laptop is how well it matches your wardrobe! Tee-hee! Oh, and you can use your new cute laptop to keep in touch with your friends and track your weight

Comments

[zwist]

They really need to fire whoever came up with that.

[catechism]

Yeah, I think my comment on twitter about this was something like, "BUT WILL IT HELP ME FIND A MAN?!" aaaaaargh.

[leiabelle]

This annoys me so much. I love/have loved my Dells (I'm on my third), and it really pisses me off that someone at Dell thinks they need to market laptops in a girly way to get women to buy them. Argh!

[katanath]

I think the office laptops at work are Dell. They are not, however, color-coordinated.

OMG GIRLS IN ENGINEERING CANNOT PROCESS *BOOM*

[mickyl]

It reminds me a lot of "Mad Men," actually.

"How can we market this to women?"

"Make it pink! Or have kittens on it! OOOH! Make it come with free lip gloss!"

[cdinwood]

I find that I am not the right kind of feminist to want to give a damn about this stuff, and I have to admit that I rather like the idea that laptops now come in colors other than BLACK or GRAY.

Sometimes, you know, I like girly things. It's not until they manage to automatically direct me to these things (like typing in google.com here sends me to google.co.jp etc) that I'll start getting offended.

[katanath]

I like the colors too, but I am annoyed at their implication that *as a female* I would think color is the most important aspect of the hardware. And it's not just the cute colors thing (and do they think guys won't go for colorful stuff?), it's that they're trying to sell stuff assuming all sorts of lame clichés about women and what women use computers for.

Apple manages to market to non-techy user segments quite successfully without using condescendingly targeted subsites for each group, for example.