The Return (?) of Sexism
Primark withdraws padded bikini tops - aimed at 7-year-olds. I am without words.
No, actually, I am not. Everyone should go and read Living Dolls: The Return of Sexism by Natasha Walter, where she talks about - shockingly - this exact same trend. For those curious, other examples include:
- Tesco and their pole-dancing kit in the 'toys' section
- Next had a T-shirt with 'so many boys, so little time' for ages 5-6
- Woolworths had a little girl's bed with the type name of 'Lolita'
This is in addition to the mainstreaming of the Playboy logo on stationary and girls' accessories, the idea of page 3 nudity as 'wholesome', and expected sexual behaviour in 'reality TV' shows such as Big Brother.
I will do a more detailed post about this later, but I have too much outrage to cope with work in the afternoon without at least doing a quick post on it.