Check out this website I found at
ow.ly "The postcard has become a marketing tool in this contemporary age where it directly communicates to its audience through direct mail marketing. And though this may look deceivingly like any other paper, you might be quite wrong.
Postcard printing is really one of the most effective tools in marketing. Here's why:
- Its architecture is ideal in delivering short but precise messages that can inform readers.
- Its small frame is its biggest asset as it can generate a quick response as well.
- Added to this, postcards are cost effective and efficient in disseminating information, which makes them really quite popular."
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Kam's Posterous