Mike: Bookseller #4: The Application was lost on me
Another new Mike: Bookseller Strip!
Every few weeks I get another e-mail at work from some up-and-coming hotshot who wants to help our bookstore develop a custom app. I really don't see the point. The money will be sunk into a program that will only be used by your most dedicated followers, the men and women who would have purchased from you anyway, and personally I've got better uses for it. Like hiring a buyer for Spanish books? That would be a much better investment than a HB's shopping app.