Greenwashing: Do not be Duped
Greenwash (a portmanteau of green and whitewash) is a term that is used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.[1] The term Green sheen has similarly been used to describe organizations which attempt to appear that they are adopting practices beneficial to the environment.[2]
(Source: Wikipedia)
One thing we find with awareness of CSR in the business world is that there is an increased level of Greenwashing coupled with increased initiatives. As highly aware consumers, we should not be duped by these companies. I find the practise of Greenwashing unacceptable and highly unethical. Read on how to watch out for these companies and stop buying their products/services:
http://www.futerra.co.uk/downloads/Greenwash_Guide.pdf
(Source: Wikipedia)
One thing we find with awareness of CSR in the business world is that there is an increased level of Greenwashing coupled with increased initiatives. As highly aware consumers, we should not be duped by these companies. I find the practise of Greenwashing unacceptable and highly unethical. Read on how to watch out for these companies and stop buying their products/services:
http://www.futerra.co.uk/downloads/Greenwash_Guide.pdf