Monte says it.
From here
"If you’re not playing what you’re publishing, if you’re not loving what you’re creating, and if you don’t really care about the enjoyment of the end users, your customers will see right through you and you will fail."
"If you’re not playing what you’re publishing, if you’re not loving what you’re creating, and if you don’t really care about the enjoyment of the end users, your customers will see right through you and you will fail."