Aftermath of a Kindle Daily Deal
Earlier this month, Libriomancer [Amazon | B&N | Mysterious Galaxy] was a Kindle Daily Deal, meaning Amazon was selling the e-book for a mere $1.99. This was the first time one of my books had been selected for the KDD program, and I have to say, it was pretty sweet. But how much of an impact does that $1.99 day really have?
I’ll probably never have exact numbers. These sales will show up on my next royalty statement, which covers January - June of this year, but doesn’t break things down by day or week.
Here’s what I do know…
1. Once Amazon drops the price, most other online retailers follow suit. Soon after I posted about the Kindle Daily Deal, I realized the book was also on sale at Barnes & Noble. Then people mentioned Google Play and iBooks. They all seem to monitor and price-match, which means the book was on sale pretty much across the board…at least in the U.S. Alas, Europe and most other non-U.S. ebook sellers didn’t get in on the action.
2. Libriomancer was, at least for one day, outselling Fifty Shades of Grey.
3. We probably sold >1000 ebooks on Amazon alone. But wait, didn’t I just say I wouldn’t get numbers until my next royalty statement? Well, yes. But I do have the ability to pull up my Amazon affiliate account and see how many copies sold through that link. About 350 or so people bought Libriomancer through my site and links. My friend Howard Tayler (of Schlock Mercenary fame) was kind enough not only to mention the sale, but also to email me afterward and let me know he’d had close to 400 sales through his post. Given that Amazon was also marketing the book, and other folks were signal-boosting, I think 1000+ is a reasonable guess.
4. Apparently Libriomancer is a Sword & Sorcery book. This was news to me. But who am I to argue with this screencap?
5. I have absolutely wonderful friends and fans. I was blown away by how many people signal-boosted the sale. Thank you all so much for the support and word-of-mouth.
6. I’m still addicted to checking my Amazon rankings. Most days, I’ve gotten to where I don’t need to check in to see if my sales rank has gone up or down, or if anyone’s left a new review, or whatever. But I was clicking Refresh all day to see what kind of impact the sale would have. At one point, Libriomancer was #1 in two different categories, and #16 among all paid Kindle books, which is pretty sweet.
This also put the book near the top of Amazon’s “Movers and Shakers” for the day:
7. It boosts sales of other books in the series, too. Neither Codex Born nor Unbound saw the same level of sales, but the Amazon rank for both of those books ended up in the four-digit range, meaning sales were above-average for them as well. Probably not a huge number of sales, but definitely better than nothing! Hopefully there will be some longer-term sales too as people finish reading Libriomancer.
8. A few weeks later, I’ve got 24 new Amazon reviews for Libriomancer. I don’t know if those extra reviews will help to sell more books, but it’s nice to see, and it means at least some of the people who picked up the book also read and enjoyed it. Yay!
9. Amazon pushes and markets its KDD books. As one of my fellow authors put it, this is a situation where the author gets the benefits of Amazon’s market and advertising power. They promote their Kindle Daily Deals, and while I don’t know how much that helps, it’s certainly a significant boost.
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Thanks again to everyone who signal-boosted, and to all of the readers who shelled out $2 to try the book. I hope you enjoy it!
I’ll probably check back in later this year once I’ve seen royalty statements, and can compare this six-month window to prior royalty periods. In the meantime, I’d love to hear from other authors who’ve done the KDD thing. How did your experience compare to mine? Any additional insight or information you can share?
Mirrored from Jim C. Hines.