Bad Book Publicity
I’ll probably be talking about book-release stuff next week when Mermaid’s Madness comes out, which got me thinking about some of the really bad publicity strategies for authors.
I’m not claiming to be perfect. In the past five years, I’ve tried any number of things to promote my work that make me wince to think about ‘em now. Bad home-printed ( Read more... )
I do appreciate that Amazon lists are dynamic and subjective. It was simply my desire to get a bit of copy for promotion, and to be potentially noticed within the Amazon system. Not going to add "Bestselling Author" to my cover or anything like that, but I have placed here and there that the book spiked to #24 on Amazon Bestsellers in Memoir. No more, no less. I recognize that people like to back a winner...so I'm trying to become a winner while maintaining the integrity of the project. That's what I'm shooting for, anyway, for better or worse. I did notice that about a week after the book shot up on Amazon, I saw a tie-in post where my book was being offered at a "book borrow" site online, right next to Carrie Fisher's memoir. I don't have any proof that there was a correlation...but my gut suspected that the Amazon spike helped drive the notice for the book borrow site. If that's true, that's some additional exposure that the spike earned me.
I did actually sell 92 that first day, which was very exciting for my self-pubbed book. I'm continuing to solicit reviews, author and blogger blurbs, etc. to continue the march forward, same as every other author. For what it's worth! --Greg Gerard.
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