Mass Effect 3 Viral Marketing
I've been watching Mass Effect 3 develop, sometimes intentionally. People on my Twitter throw me links about it and I explore them maybe a bit more than I should. How can I not, for the series being a huge splash in the world of space opera, and scifi in the grander scheme? I haven't read many of the tie-ins yet, but believe me, I'm eyeing them.
The latest in the rounds of marketing for the game is my personal favorite form: that of a fictional news bulletin, in this case the Tweeted tale of a news journalist who gets to see the invasion of Earth by devil machines up close and personal. People yelling, screaming, shot at, their mutated selves turned by the machines into walking nightmares...
It's intense and makes me want to try things like that. The last line of the feed is a punch, and by the end of it I found myself humming All Along The Watchtower. I suggest reading the entire thing, and if you feel like doing some exploration, click some of the links that show doctored photographs of the real world right now being invaded by Reapers.
Alliance News Net, reporting straight from the ground.
The real amazing part has to be the sensation of reading that report... and then heading straight into the game and finding it happening and getting into it yourself. I'm racking my mind for similar things I've experienced, and I know I have. In Mass Effect, you get to customize your own protagonist, and I can't say I've done quite that in this kind of a giant environment.
The latest in the rounds of marketing for the game is my personal favorite form: that of a fictional news bulletin, in this case the Tweeted tale of a news journalist who gets to see the invasion of Earth by devil machines up close and personal. People yelling, screaming, shot at, their mutated selves turned by the machines into walking nightmares...
It's intense and makes me want to try things like that. The last line of the feed is a punch, and by the end of it I found myself humming All Along The Watchtower. I suggest reading the entire thing, and if you feel like doing some exploration, click some of the links that show doctored photographs of the real world right now being invaded by Reapers.
Alliance News Net, reporting straight from the ground.
The real amazing part has to be the sensation of reading that report... and then heading straight into the game and finding it happening and getting into it yourself. I'm racking my mind for similar things I've experienced, and I know I have. In Mass Effect, you get to customize your own protagonist, and I can't say I've done quite that in this kind of a giant environment.