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[jerryback]

Jerry Back started planning online media back in 1994, conducting buys on, Prodigy and Hotwired, and, later in 1995, Time Inc.’s Pathfinder and the Utne Lens, among others. He was active in both online and traditional media planning efforts for Saturn in 1994 though 1998. “Basically, I cut my teeth on developing early strategies of how to best utilize the Net for clients,” says the VP, Associate Director of Research & New Media for Publicis & Hal Riney, an agency focused on the power of brands and using emotion effectively in its creative executions. So Back has seen the evolution of online advertising, from both online and traditional vantage points, and has specific ideas on what it will take to move more traditional buyers online.

Meet Jerry at the iMedia Summit, May 4-7 in Scottsdale, Arizona.