Well I do not disagree nor dispute the importance and emphasis of enhancing professional image and expounding that they are not merely 'drivers' but service providers. And yes I understand what SBS is trying to do here, but it's the way they're doing it that I have a gripe with.
The title of 'captain' is not that of a service provider but that of a commander, whose main responsibility is not to provide service-that's the role of the pursers and cabin stewards-but rather to ensure the safety and security of everyone under his command. It is a rank that must be earned, and from years of experience, not given by default, and the responsibilities of such must be regulated by a professional licensing body. In the seafaring realm where the term originated, and in the aeronautical world which is an offshoot of it, the role and embodiment of the term has not changed. The captain of the ship is required to have a deep professional knowledge of his field, able to handle any emergencies that could be logically foreseen and have the mental dexterity to handle those that nobody could've ever foreseen. When all appears lost, he must be able to guide his craft back into a safe port, and when it becomes necessary to ditch, he is usually the last to leave the ship. All these expectations are rolled up into the singular term 'captain'; do SBS drivers live up to it?
So yes, public relations and all, but SBS cannot simply grab hold of any title and then subvert what it entails for whatever means they intend. If not, what's stopping TCM practitioners from calling themselves 'Doctor', and tuition school bosses from calling themselves 'Professor'?
The title of 'captain' is not that of a service provider but that of a commander, whose main responsibility is not to provide service-that's the role of the pursers and cabin stewards-but rather to ensure the safety and security of everyone under his command. It is a rank that must be earned, and from years of experience, not given by default, and the responsibilities of such must be regulated by a professional licensing body. In the seafaring realm where the term originated, and in the aeronautical world which is an offshoot of it, the role and embodiment of the term has not changed. The captain of the ship is required to have a deep professional knowledge of his field, able to handle any emergencies that could be logically foreseen and have the mental dexterity to handle those that nobody could've ever foreseen. When all appears lost, he must be able to guide his craft back into a safe port, and when it becomes necessary to ditch, he is usually the last to leave the ship. All these expectations are rolled up into the singular term 'captain'; do SBS drivers live up to it?
So yes, public relations and all, but SBS cannot simply grab hold of any title and then subvert what it entails for whatever means they intend. If not, what's stopping TCM practitioners from calling themselves 'Doctor', and tuition school bosses from calling themselves 'Professor'?
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