(no subject)
Wow, I just got a well-developed response to an e-mail I sent a company. I tried Better Oats oatmeal, because it was on sale at the supermarket and it seemed healthier than other oatmeals I've had. I got the apples & cinnamon with flax seeds, which had fewer calories than the other flavors. I had it this morning and enjoyed it very much, but I wished that the flax seeds were ground rather than whole. They look pretty and healthy when you see them mixed in like that, but the body can't fully derive the nutrition when they're whole. So I wrote the company an e-mail telling them that I very much like the tasty-but-not-too-sweet flavor as well as the portion size, but that I wish the flax seeds were ground. I expected a standard generic "Thank you for your feedback! We'll take it into consideration!" response. I got the following:
We thank you for your comments regarding our oatmeal product.
Although some of our Better Oats products originally contained ground flaxseed, we changed to using whole flaxseeds due to shelf life concerns. We know that most nutrition experts recommend ground flaxseed as it is more digestible by the body and more nutritious.
Comments like yours regarding our products are carefully reviewed to keep us informed of consumer opinions and current issues. We understand your concern and your feedback is being shared with our product managers.
We are committed to producing wholesome quality products and offering them at an everyday low price. We are happy to learn that you are taking advantage of this savings. We also appreciate knowing how much you enjoy our product.
Thank you again for taking the time to contact us. Via US mail, we will be sending our one-time coupon mailing to you.
Better Oats Oatmeal
A logical explanation of their reasoning! I did not expect that.
We thank you for your comments regarding our oatmeal product.
Although some of our Better Oats products originally contained ground flaxseed, we changed to using whole flaxseeds due to shelf life concerns. We know that most nutrition experts recommend ground flaxseed as it is more digestible by the body and more nutritious.
Comments like yours regarding our products are carefully reviewed to keep us informed of consumer opinions and current issues. We understand your concern and your feedback is being shared with our product managers.
We are committed to producing wholesome quality products and offering them at an everyday low price. We are happy to learn that you are taking advantage of this savings. We also appreciate knowing how much you enjoy our product.
Thank you again for taking the time to contact us. Via US mail, we will be sending our one-time coupon mailing to you.
Better Oats Oatmeal
A logical explanation of their reasoning! I did not expect that.