It's hate and it's fear. People fear what they don't understand. They fear people who are different; they fear other countries, they fear people with ideas different from them. The campaign played that like a violin; as an independent voter in a swing state I got the most sickening campaign junk mail and saw the worst commercials. See also that ludicrous "wolves waiting to eat your children" TV ad. People take this seriously. They really, truly do. They are terrified of things they don't understand and they sincerely think that there are evil vicious terrorists/gays/liberals waiting to eat their children if that man is not reelected.
They also like that there's a guy "like them" raised to a high office; he plays that game even though he's the son of an ex-president, ferfuckssake. People are class-obsessed in many ways. They fear and hate "rich people" and want to see somebody "get back" at those people. They are intimidated by the "rich" and "smart" and "political" and would rather be talked down to with folksy slogans than made to feel dumb by big speeches about ideas they don't understand.
They also like that there's a guy "like them" raised to a high office; he plays that game even though he's the son of an ex-president, ferfuckssake. People are class-obsessed in many ways. They fear and hate "rich people" and want to see somebody "get back" at those people. They are intimidated by the "rich" and "smart" and "political" and would rather be talked down to with folksy slogans than made to feel dumb by big speeches about ideas they don't understand.
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