Dec 14, 2009 23:26
This one is on selling things in your online business.
I know a few folks who sell stuff online, some folks are really good at it and produce top notch quality product, others, not-so-much.
Here's a few observations, agree or disagree at your leisure:
For starters, if you are going to join communities to sell your product, a really good idea would be to not {I repeat NOT} use said community as your own personal journal. If you're there to sell a product then sell the FUCKING product, don't mention a happy holiday {unless it's a holiday sale in which case that's different} don't prattle on about what's going on in your personal life, and for Christ's sake, don't mention that you either a} have children, or b} are saving up for their college funds.
That's just fucking dirty.
If I wanted your little spawn to go to school, I'd be sending money directly to their college fund, seeing as how I honestly couldn't care less, don't pimp your kids out online to perfect strangers for sympathy purchases. It's not only smarmy, it's mildly idiotic.
I really didn't like it when that moron who was on "On the Lot" did it for sympathy votes, and guess what? I really don't like it now.
Secondly: If you have a product, and a company, you really shouldn't be 'pimping' out your company, selling yes, but pimping... not-so-much. What I mean by this is simple, treat your business like a child. You would honestly get annoyed if that cousin of yours who has a kid shows pictures of their children to anyone and everyone around them and even to perfect strangers... so why then, do you think it's acceptable for you to hock your pictures of your products to anyone and everyone you meet?
It's not. Quite frankly because after awhile, people just start to tune that shit out.
Eventually, it just becomes spam that people ignore and move on from.
There's this method of advertising that Minx Clothing used to use, it's called word-of-mouth you should probably look it up.*
Thirdly: This one is for the new people who weren't paying attention to the first two rules, if your company has a bad reputation, don't change the name of the company. Because that's stupid. The underlying problems as to why your company got the bad reputation is still there. Either change the way you do business {IE: stop making yourself look like an idiot to the consumers} or shut down your business. Guess what? The problem isn't with the name of your company. That problem lies... elsewhere.
Logan
*It's a concept in which you put out a good product, and people who have bought your product tell other people, and so-on and so-on. Which is the absolute BEST type of advertising. It was done well, and it was a really good product.