How to lose a customer
Craig Mazin at The Artful Writer tells the story of why he switched from one screenwriting software program to another in Dear Final Draft: GOODBYE.
I hear this kind of story all the time. It all comes down to 'listening to the customer' and any software company that cannot do so is setting itself up for failure. (Yes, this also applies to everything from restaurants to clothing manufacturers. But software companies are uniquely dependent on customer goodwill, even when everyone agrees they have their customers locked in.)
I hear this kind of story all the time. It all comes down to 'listening to the customer' and any software company that cannot do so is setting itself up for failure. (Yes, this also applies to everything from restaurants to clothing manufacturers. But software companies are uniquely dependent on customer goodwill, even when everyone agrees they have their customers locked in.)