and they've made a lot of money doing it.
the frontdoor of urban outfitters is accidentally (?) redirecting to the corporate site, landing you on this great image:
if you want to be really creeped out, you can check out their annual report, and watch a short flash video of their "demographic". Just click on hipster dude's face.
Here's the report:
http://www.urbanoutfittersinc.com/annualreview/index.html