Comments | ink_13: Further to UW's new logo

ink_13

Further to UW's new logo

Jul 22, 2009 22:25

Juvenile criticisms aside (it looks like it was graffitied by a Jackson Pollock wannabe), I think the new UW logo has some more fundamental issues.

It has no gravitas. The old logo was based in heraldry, and the coat of arms is a strong, distinct design. Heraldry automatically brings with it an aura of respectability. When people see the new ( Read more... )

Comments 2

stak July 24 2009, 00:21:20 UTC

1) Where some people associate heraldry with respectability, others might associate it with stodgy old-fashioned ideas and an inability to keep up with the times. I know I do. I'm not say "oo, colors" is better, but I do think a change is in order ( ... )

ink_13 July 24 2009, 01:45:48 UTC

Watch that you don't fall in to the "Something needs to be done. This is something. Therefore it must be done" trap.

Aesthetics aside (I don't consider the coat of arms to be stodgy or outdated), the coat of arms is at least distinctive. Once you are familiar with the brand, it's easy to make the association. The W is too easily confused with other things. There is nothing unique about it.

If the brand is being sold widely, glancing at the coat will make you go "Oh, Waterloo". The W is too generic to be able to make that kind of association. That's really my biggest complaint.