God Portland is awesome sometimes. From the
Willamette Week:
How Portland Found SerenityLocal fans of a sci-fi cult fave go international.
BY ZACH DUNDAS
Judged by the iron rules of showbiz, Joss Whedon's TV series Firefly and the spinoff movie Serenity were failures. Interesting-with their ragged Wild West-meets-sci-fi settings and cast of gunslinging outlaw spacefarers cursing in Chinese-but failures. The Buffy the Vampire Slayer creator's series bombed on Fox in 2002. The follow-up film stalled at the box office last September.
But that's the old paradigm talking. Firefly attracted an extraordinary worldwide corps of fans who call themselves Browncoats. (The name comes from an always-outgunned rebel army key to Firefly mythology.) And now, Portland's own Browncoats are spearheading an international effort to breathe new life into Serenity, which won critical acclaim, if not huge ticket sales.
In late June, near-simultaneous Serenity screenings in at least 33 cities-from Portland and Montreal to Adelaide, Australia-will raise money for Equality Now, a women's-rights organization Whedon supports. The coordinated onslaught came together online, but originated in a nighttime carpool on Portland's east side.
Read the rest of this article... Serenity Now/Equality Now