Simply Vera @ Kohl's - September 9th
Simply Vera, as the line is called, will reflect Vera's signature detailing like the use of tulle, roses and ruched belts. As of September, we'll be able to hit up Kohl's for Vera's affordable dresses, coats, silky tops, shoes and scarves. Not surprisingly, Simply Vera will be the highest priced brand sold, but we're talking Kohl's here, so at prices from $30-$70 (though some select items are over $100) it will certainly not break the bank!
The time when Vera Wang's line for Kohl's will be in stores is fast approaching - only a month or so away until September 9! The advertisements for Simply Vera have just popped up and they have a fun Wizard of Oz based theme. One of the TV ads shows a girl, wearing a Simply Vera outfit and a pair of gold heels, walking on a path strewn with yellow leaves, accompanied by a small dog. She doesn't click her heels together, but the tagline says, "There's no place like Kohl's." Cute!
Kohl's is also planning to launch a Simply Vera Web site accessible through its web site on September 9, to help show how the clothes can be put together.