As some of you may already know, I work for Athenahealth. They're generally a good place to work - filled with bright, fun people (my brand of nerd) and the occasional interesting problem. Today, our marketing department released a new ad campaign that tries to change our "brand identity" to that of an angry octopus. I dearly wish I was kidding.
If you wish to share my aghast horror (or indulge in a little Schadenfreude),
visit the homepage and click on the "What is the beast?" link. Warning: it's all in flash and does make noise. Whether it's work appropriate or not depends on how you interpret certain things.