when I was invited to participate in the Dodge Ram bzz with BzzAgent, I thought I'd at least look at it.
Dodge set this up as a series of reality-show type competition videos called the Ram Challenge, with storyline and challenges and everything! The contestants represent 4 groups - the Firemen, the Military, the Cowboys, and the Contractors. I have to admit that when I viewed the first 3 "webisodes" of the Ram Challenge -- I was RIVETED. I'm actually a little embarrassed about getting so tense and excited over TRUCKS, but I was STUNNED when I saw what these things were being put through! The hot guys who are the participants were no hardship to look at, either. ;)
The videos are here:
http://ramchallenge.yahoo.com/index.html?pid=CWebPage&adid=RBZZA-RamBzzAgent I wish you'd give at least the first video a shot. If you watch any of them, please let me know what you think. I'm reporting opinions of this campaign back to the company, and they'd like to know what you thought about the appeal and interest. :)
Thanks!