Edison Chen Dumped By Credit Card Company

Feb 11, 2008 12:32

http://www.batgwa.com/
10 February 2008
Alex Au / Gerry Ho

Edison Chen (陳冠希) has had his advertisements for Manhattan Titanium, a credit card company, pulled, as a result of the ongoing sex photos scandal, Sing Tao Daily, a Hong Kong newspaper, reported today. The advertising campaign was launched last month.



:: Edison Chen (陳冠希) uses his notebook computer on the set of an advertisement shoot for EPS, 08 January 2008, Hong Kong. The entertainer landed in controversy three weeks later, when sex photos purportedly of him and female celebrities, allegedly stolen from one of his computers, started circulating on the internet ::


This is the latest blow for the Hong Kong star, after being cut from an upcoming movie last Tuesday. Columbia Pictures announced that its film Jump <跳出去>, a joint production with Stephen Chow (周星馳)'s company Star Overseas, which was due for release 1 May, had been put back until 1 October. The Hong Kong-made film was to star Edison alongside Kitty Zhang (張雨綺).

Sing Tao Daily estimated that the scandal could cost Edison, who was seen as one of the coolest entertainers in Hong Kong showbiz, HK$10m a year in work and endorsements.




The newspaper reported that Edison earned over HK$2m as an actor last year, including his voiceover work for the Cantonese version of Shrek the Third.

Edison's reputation has recently been boosted by roles in Hollywood films like The Grudge 2 and the new Batman movie, The Dark Knight.

Sing Tao Daily reported that Edison could demand a HK$400,000 fee for a 20-minute singing performance.

Sponsors of Edison include Pepsi, Levi's, Jacobs & Co, Samsung and EPS. Sing Tao Daily estimated that the star could demand HK$1m for each endorsement.

A Pepsi spokesperson said that the company would not drop Edison but are constantly monitoring the situation. An EPS spokesperson said the same.

Edison's company Clot Inc also does a lot of collaborative work with companies like Nike and Coach.






Since February 4, 2006

陳冠希

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