http://www.prnewswire.co.uk/ Josh Holloway in London to Celebrate his Appointment as the Face of Davidoff Cool Water Fragrance (worldwide except North America).
The agreement marks the first time this southern charmer, the well-known "Sawyer" from
LOST, crosses over into the fragrance market. Davidoff Cool Water, a major iconic fragrance, has long symbolized the energy, sensuality and the cool attitude that characterize Josh Holloway.
"I love Cool Water because it is simple, powerful and timeless. To me, the Cool water man is not someone who is trying to be cool, he is someone who is comfortable with his masculinity"
The new advertising campaign (television & press) will break across Europe and the UK at the beginning of July 2007.
Since February 4, 2006