Really interesting article about the culture of awareness ribbons.
"In many respects, Ribbon Culture is an analysis of several apparently contradictory aspects of contemporary culture. The ribbon is, explains Moore, ‘both a kitsch fashion accessory, as well as an emblem that expresses empathy; it is a symbol that represents awareness, yet requires no knowledge of a cause; it appears to signal concern for others, but in fact prioritises self-expression’."
The Ribbon Culture