kazuhi@publicity.atobecorp.com itfactor3.htm

Mar 08, 2008 17:19

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Atobecorp Op Strop Shock

Atobecorp CEO and heir, Atobe Keigo, continues to cause trouble overseas on British hit reality show "The It Factor." Atobe (25), former tennis pro and current number 4 on Forbes' Most Eligable Bachelor's list, was drafted onto the show to replace Louis Walsh after his retirement last year and, according to our reliable source, "has caused nothing but trouble since. He makes his own rules and expects studio executives to bend over backward to meet his demands."

Conflict came to a head on last night's live show, after an argument with fellow judge Lorraine Kelly. On hearing Atobe's decision to vote out his own contestant, Kelly (41), pulled no punches in a vicious verbal attack on him.

"A poor performance? You don't know what performance is. You've never acted a day in your life," quipped Kelly. She continued to address Atobe's privaledged upbringing, his sporting career ("an excuse to model for Nike" with "looks over talent" speeding him through the US and Australian Open) and concluded that he "couldn't perform half as well as any of (the contestants) if asked."

Atobe is to perform a piece next Saturday night live on British TV (also viewable on the It Factor website in response, under the same conditions and rules as his contestants. However, he has rejected offers of help from the show's choreographer and singing coach, claiming he is "better off without."

Neither Kelly nor Atobe were available for comment.
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