Media leakage

[hirez]

I'm sure most are aware of the common structure of television adverts:

o Introductory sentence outlining alleged problem.
o (Beat)
o Solution!

I've now subjected myself to enough commercial television that one advert is leaking into any other with that format.

It goes:

o Introductory sentence outlining alleged problem.
o (Beat)
o "Go compare!"

I await the point where it leaks into media objects of longer form.