When you eat chocolate, brain regions implicate a craving similar to when taking cocaine

[hipparchia]

So i am sitting at work at 'The Argyle', answering phones and browsing the international communication highway. It's 10am and i have already been up for four hours. Infront of me i have a panna chocolate, a soy mocha and a selection of german chocolates (one of the perks of working in a german establishment, Yay Feebies!!!) So needless to say the longer i sit here the more chocolate i consume, the bigger my bum gets and the more intense the buzzing in my head becomes. (possibly caused by the chocolate)

Lately i have had no life, so tonight i am going to the movies to see the highly anticipated Tarnation (See below). I am way to excited about simply interacting with people outside of this room, so i hope all this chocolate gives me the courage to say the right thing once i approach the ticket booth. I miss my darling friends Dom, Andrew and Beautiful Claire.

Only three hours until luch......                                                                                                       ..



Psychological and physiological characteristics of sweet food
addiction

Objective
Drug addicts in general can be distinguished from nonaddicts by their affective and physiological and craving responses to drug-related cues. The purpose of this study was to examine similar affective, physiological, and behavioral variables in chocolate
addicts
and control subjects. Results In the presence of external chocolate cues, chocolate addicts were more aroused, reported greater cravings, experienced more negative affect, and also ate more chocolate than control subjects. Self-report measures on eating attitudes and behavior, body image, and depression confirmed that a relationship exists between
chocolate addiction
and problem eating. Chocolate addicts showed more aberrant eating behaviors and attitudes than controls, and were also significantly more depressed.
Discussion
Chocolate addicts may be considered to be a parallel with addicts generally, because they differ from controls in craving for chocolate, eating behavior, and psychopathology (in respect of eating and affect).