Google AdWords
I've been struggling with Google Adwords for a long time now. My first campaign was started back in 2002, which is surely before even Google got started. But anyway, it was a long time ago.
I have never been convinced that AdWords really delivers any benefit for me, but I am still prepared to pay five pounds a day as an experiment. This is the level of spend I have on the likes of RightMove, and PrimeLocation.
Part of the problem with Google Adwords is that I never seem to be able to bring up my own sponsored link with even cheap keyword searches. I know that other people are, because Google tells me the number of visits I get. I am sure that Google Analytics tells me exactly what proportion of my referrals comes from Adwords (nil, the last time I looked, but I spruced up my campaign in the hope that I can get more results).
Yesterday 14 people visited the new site via Adwords. I don't know what they made of it. I try to focus on landlords, but they might well just search for the keywords that they think tenants would be using in order to find a property, to see who reaches tenants most effectively. It's all terribly difficult.
I am sure I have posted about this before. If you know where, please send me an email or comment below.
I have never been convinced that AdWords really delivers any benefit for me, but I am still prepared to pay five pounds a day as an experiment. This is the level of spend I have on the likes of RightMove, and PrimeLocation.
Part of the problem with Google Adwords is that I never seem to be able to bring up my own sponsored link with even cheap keyword searches. I know that other people are, because Google tells me the number of visits I get. I am sure that Google Analytics tells me exactly what proportion of my referrals comes from Adwords (nil, the last time I looked, but I spruced up my campaign in the hope that I can get more results).
Yesterday 14 people visited the new site via Adwords. I don't know what they made of it. I try to focus on landlords, but they might well just search for the keywords that they think tenants would be using in order to find a property, to see who reaches tenants most effectively. It's all terribly difficult.
I am sure I have posted about this before. If you know where, please send me an email or comment below.