(no subject)

Mar 14, 2011 10:23

Interesting, to me at least, comment on a new role for the music industry from Tiffany Wong, who blogs at IPOsgoode

"...[I]ndie labels are experiencing a paradigm shift to becoming curators and gatekeepers of good music, rather than primarily distributors of physical CDs to music stores. As indie labels gain a reputation, a brand, they can monetize that aspect of their intellectual property as a trademark. This too can be a protectable intellectual property for indie labels that are increasingly outperforming major record labels that have clung to a traditional model of marketing artists in pre-packaged deals, while indie labels as smaller, less bureaucratic organizations have been able to adapt more flexibly to the needs of individual artists in a manner that is earning them a greater market share by promoting primarily online."

music, law, intellectual property

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