Shit that pisses me off

Aug 06, 2010 12:02

Watch this commercial and tell me what is wrong with it:

image Click to view



There are many acceptable answers, but the one I was looking for was the seriously offensive misogyny.

At the five second mark, the bunny comes across a scene of a princess in a cage. The bunny jumps over a pit and says, "Sorry hot stuff, gotta run." By the seven second mark, he is gone. If that had been all that Gamestop had done in the commercial, I'd be only annoyed. However, watch the commercial again and pay closer attention.

You have a princess in a cage, this is a classic video game cliche that is overused. This cage is, in fact, over a pit but if you look at the pit, you see it looks like it is filled with some sort of black tar. Disturbing but it gets worse. The tar, if you pay close attention to it, is boiling. You also might notice that the cage is being lowered into the tar. The bunny jumps over the pit and shouts, "Sorry hot stuff, gotta run." After he runs past the princess, you hear her scream.

So what has this bunny in such a hurry. It ends with the bunny reaching a room just in time to slip past the portcullis to a room full of coins. A voice tells you, "With deals this great, there is no time to waste."

I've been over the commercial a couple of times now and I just can't begin to fathom how terrible this commercial is. The bunny's reference to the princess as "hot stuff" takes on a completely different meaning when you consider the fact she is about to be lowered into boiling tar. Also, it might be worth noting that the bunny does not hesitate to consider saving the princess. The bunny does, however, hesitate to consider a large gem and a carrot.

This video is simply, completely unacceptable.

misogyny, rant, commercial, gamestop

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