How do you console a person?

[guz_guz]

I've been there before. All I could do, in some situations where being "silly" is permissible, is half-jokingly offer a hug (and being rejected). Otherwise, I just stand there. Or slide away somewhere else.

I don't think it will help to say words that don't mean anything

And elaborating on your own experiences and make the focus shift to you

And any sort of logic is useless

What do you do?