recyclingmoments.org
It's been a while since I worked on a site that wasn't something very specialized and uber-corporate, so I wanted to share this rare moment when one of the sites I worked on has a wide range of appeal and usefulness. ...at least if you live in SF and want to understand your curbside trash/recycling/composting options. Aside from all that, it's also a pretty cool site in general.
Behold!
recyclingmoments.org
For those who work in the industry... Yes, there was a bit of a tug of war between me representing usability and the creative group wanting it to "be cool and fun." There are some things that could be easier to use, and it could certainly be more of a just-the-facts information engine, but as part of an ad campaign I think we came down in an appealing and useful middle ground.
Behold!
recyclingmoments.org
For those who work in the industry... Yes, there was a bit of a tug of war between me representing usability and the creative group wanting it to "be cool and fun." There are some things that could be easier to use, and it could certainly be more of a just-the-facts information engine, but as part of an ad campaign I think we came down in an appealing and useful middle ground.