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Always Be Networking: In terms of networking effectively, there is no such thing as a time or place in which networking is inappropriate. Every last person you come across has the potential for introducing you to his or her own circle and network of contacts. You need to work on meeting people as often as you can and that means that you need to break out of your comfort zone. The main goal in this instance is to make contact with as many people as you can so that you can build a large number of people to help you build and expand your business.
Don't Confuse Networking for Prospecting: You need to know the difference between networking and prospecting; it is a mistake to treat each person you meet as if they are a prospect because doing so just doesn't make sense. What is your proper aim, then? You are going to want to start and build at least some basic form of relationship with the people that you are going to meet. There are different ways to know people and leverage them as business contacts; after you make contact with someone during your business networking, you need to figure out if they will be helpful as a business partner instead of just targeting them as a prospect.
Know Whom You Want to Meet: If you want a specific individual to introduce you to the other members of his or her network you first need to identify the person you want to meet. It needs to be absolutely clear to you which types of people you want to be in touch with and who you think will benefit your business the most. This particular part of the puzzle will help you communicate to the people who you know who you most think will help you so that they can introduce you to that person. This probably seems small now but it's a big deal in the bigger picture.
It doesn't matter what kind of business you're running online and what kind of audience you're targeting, as long as you want to earn long term success, you will have to understand the importance of striking joint ventures, creating top level contacts and actually knowing/partnering with other influential people in your business. You'll be able to do so much more with your web based business if you actually put in some effort on a regular basis and work on getting to know the people who can help you grow and expand.
Additional Resources:
How to Improve Your Business Networking Skills as an Internet MarketerHow Internet Marketers Can Get Better at Business Networking