Damn I'm pissed
Cultivation
1. What is the hypothesis?
- Developed as one attempt to explain the influence of television on it’s viewers - GERBNER
2. Who headed up the Cultivation research at its conception?
- George Gerbner
3. What is the Cultural Indicators Project?
- Media violence research project
4. What is Institutional Process analysis?
- Examines the production, management, and distribution of media messages
5. What is Message system analysis?
- How gender roles, minorities, certain occupations, and images are portrayed in media
6. Is cultivation a theory or a hypothesis?
- Hypothesis
Why?
- Lack of empirical evidence
7. Identify the key concepts of cultivation.
- Television as the great “storyteller” wholesale distributor of images
-) Diverse publics that make up U.S. tend to think more alike when watching television because they all receive similar messages.
8. What is Mainstreaming?
- A dominant set of beliefs in an age group within a culture
9. What is resonance?
- Real world events support distortion of television
10. What characteristics make cultivation effects more pronounced?
- Mainstreaming: a dominant set of beliefs in a group within a culture.
- Resonance: real world events support distortion of Television.
11. What are some criticisms of cultivation?
- More educated you are, see the world differently than television.
- Exposure is defined in terms
- Conceptualization
12. What are Bandura’s 3 factors?
- Internal: Psychological
- External: World environments
13. What is the Mean World Index?
- A tool for measuring perceptions of prevalence of violence and danger in the world
14. Why/How/Discuss how cultivation research began.
- In 1960’s when national concern prompted federal investigations and congressional funding for research.
- Funds from Surgeon General’s Scientific Advisory Committee
15. Give some examples of research findings (the Korean study)
1. What is the hypothesis?
- Developed as one attempt to explain the influence of television on it’s viewers - GERBNER
2. Who headed up the Cultivation research at its conception?
- George Gerbner
3. What is the Cultural Indicators Project?
- Media violence research project
4. What is Institutional Process analysis?
- Examines the production, management, and distribution of media messages
5. What is Message system analysis?
- How gender roles, minorities, certain occupations, and images are portrayed in media
6. Is cultivation a theory or a hypothesis?
- Hypothesis
Why?
- Lack of empirical evidence
7. Identify the key concepts of cultivation.
- Television as the great “storyteller” wholesale distributor of images
-) Diverse publics that make up U.S. tend to think more alike when watching television because they all receive similar messages.
8. What is Mainstreaming?
- A dominant set of beliefs in an age group within a culture
9. What is resonance?
- Real world events support distortion of television
10. What characteristics make cultivation effects more pronounced?
- Mainstreaming: a dominant set of beliefs in a group within a culture.
- Resonance: real world events support distortion of Television.
11. What are some criticisms of cultivation?
- More educated you are, see the world differently than television.
- Exposure is defined in terms
- Conceptualization
12. What are Bandura’s 3 factors?
- Internal: Psychological
- External: World environments
13. What is the Mean World Index?
- A tool for measuring perceptions of prevalence of violence and danger in the world
14. Why/How/Discuss how cultivation research began.
- In 1960’s when national concern prompted federal investigations and congressional funding for research.
- Funds from Surgeon General’s Scientific Advisory Committee
15. Give some examples of research findings (the Korean study)