It's been my belief that the best way to resist the corporate appropriation of holidays is to emphasize the original intention of the holiday, no matter how illegitimate it was.
Thanksgiving is about feasting.
Christmas is about family.
Halloween is about candy costumes!
St. Patrick's Day is about getting utterly, utterly plastered.
and finally, Valentine's Day is about love. Giggidy. So buy flowers if your valentine likes flowers, buy candy if your valentine likes candy. Or don't buy anything and just have sex all goddamn day, because who the fuck wouldn't enjoy that?!
Or cuddle. All goddamn day.
I demand that this Valentine's Day be about intimacy in any form, so GO FORTH, all you lucky jackasses that have valentine's.
Prison-Industrial Complex be damned.