Innovation in Display Advertising?
Sarah Lacy suggests in this new post on TechCrunch that innovation in the area of display advertising is a must for the industry to survive long in the long run. I could not agree more.
http://www.techcrunch.com/2009/02/25/online-ads-even-the-evangelists-turning-bearish/
Also the IAB introduced 3 new sizes. Not exactly what I have advocated, I would like to see a lot of simplification - but it's a start.
http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/4648
http://www.techcrunch.com/2009/02/25/online-ads-even-the-evangelists-turning-bearish/
Also the IAB introduced 3 new sizes. Not exactly what I have advocated, I would like to see a lot of simplification - but it's a start.
http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/4648