Wordmark vs. Image-based logo

[chromaticgreys]

My type teacher wants us to design a word mark and then apply it to something. I chose to use my name for the word mark, and then creating a branding package. Instead of just doing a word mark, I also created an image-based logo for instances in which I might not necessarily want the longer mark

Comments

[yo_sarrian]

It strikes me as a bit off that your logo face is all small-caps, but your brand mark uses all-caps.

Also, the top stem ends kind of oddly, and I'd make the white stroke a bit more prominent.

Lastly, the kerning of the ie in "melanie" seems a little loose.

Other than that I dig it.

[yo_sarrian]

Oh, and for the purposes of the assignment, what I'd do is I'd present it to the teacher EXACTLY like they asked for, but then let them know that you've done this extra work, and want to present that to them as well. It shows that you understood the assignment and that you went "above and beyond".

[chromaticgreys]

Always a good suggestion, thanks :)

[chromaticgreys]

[spatulalemur]

don't know if this is straying too far from your original or if it even helps, but you could play with connecting the letterforms in some way... just something to think about at least in case it spurs some other idea