The 10:23 campaign had a positive effect in New Zealand. Hopefully the rest of the world will follow suit.
A public mass overdose of homeopathic remedies has forced the New Zealand Council of Homeopaths to admit openly that their products do not contain any "material substances". Council spokeswoman Mary Glaisyer admitted publicly that "there´s not one molecule of the original substance remaining" in the diluted remedies that form the basis of this multi-million-dollar industry.
The NZ Skeptics, in conjunction with 10:23, Skeptics in the Pub and other groups nationally and around the world, held the mass overdose in Christchurch on Saturday to highlight the fact that homeopathic products are simply very expensive water drops or sugar/lactose pills. A further aim was to question the ethical issues of pharmacies, in particular, stocking and promoting sham products and services.
emphasis mine
http://www.scoop.co.nz/stories/GE1001/S00073.htm