the battle between pizza hut and pasta hut
So Pizza Hut's apparently changing their name to Pasta Hut for a healthier image. This re-brand is a part of an £100million program to 'refurbish and revamp' the restaurant chain - image, brand, locations, etc.
It's still on a trial basis but I think it's a bad move, to be honest. Pizza Hut is such a classic brand - it's homey, it's hearty and it's familiar - and that's why people love it. Health freaks go to Whole Foods. Or eat overpriced edamame beans in a hotel bar. If they want to push a healthier image, why not focus on launching salads and pasta on the menu? They can trademark those, so that they can still say they've got healthy options whilst remaining the good ol' pizzeria everyone goes to for comfort food. And pizza's just as calorie-fic wherever you go anyways! Show me a proper 10" pizza (a medium-sized one) that's less than 150 kcals and I'll... I'll tell you to get away from here - you've got to be kidding. What's it made of, paper-thin wheat base?
Besides, when people fancy a pig-out night where else would they go? McDonald's is too evil and KFC (yum)... well... KFC's good but they don't have pizza, do they? Seriously though. Pizza Hut execs: a name-change is not necessary. But that's just me.
