See Exhibit A:
http://www.rightstlouis.com/freedoritos.jpg An ad from this Sunday's paper offering free salsa Doritos with the purchase of any Jennifer Pena CD... they'll be following up with free cous cous with the purchase of the Monsoon Wedding soundtrack, free fried chicken with the purchase of the new Jay-z CD, and free money with the purchase of the Fiddler on the Roof soundtrack...
Someone in the marketing department needs to go to sensitivity training... :-)