Краткое содержание:
Более 2/3 денег Голливуд зарабатывает за пределами США и основной рост продаж идёт за счёт России, Бразилии и Китая.
Русофобия - русофобией, но бабки важнее и злодей в Тачках-2 из русского стал немцем.
Box-office growth in countries such as Russia, Brazil and China (Europe and Japan have long been fertile ground for American movies) comes as theater attendance in the U.S. and Canada has flattened and once-lucrative DVD sales have plummeted.
Overseas ticket buyers now account for nearly 70 percent of Hollywood's box-office revenue, and it's quite possible for a movie to flop in the U.S. yet still be a hit because of its international appeal.<..>
The trend has changed how Hollywood does business, including deciding which movies get made, where they are filmed, who gets cast and how they are marketed.<...>
In Disney-Pixar's just-released animated feature "Cars 2," which is set in several international locations, "there was originally a Russian villain, but there was concern about that," said Nathan Stanton, story supervisor on the film. The bad-guy car character was changed to a monocle-wearing German.
Read more:
http://www.miamiherald.com/2011/06/29/v-print/2290763/us-movie-studios-now-depend-on.html