I'm surprised they didn't do this via a third-party PR firm. If you're going to do this, you heir a PR firm where they throw money at them for promoting the product. That way when an ad campaign gets caught in the law, it's the third-party firm that gets the blunt end of the beating as Sony pulls "Oh, we didn't know. We hired the 3rd party and they did what they did."
That aside, I still think the whole stunt was simply lame attempt to attract a market they clearly didn't think through.
As far as I've heard on reports, it seems as though the mass appeal is more for the UMD factor... which is something that I'll never quite understand. Regardless, we live in the age of gadgets, and it seems like the gadget that does the most is the most coveted. I mean... look at all the rediculous things cell phones are doing, or the popularity of portable dvd players
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Re: Well...apathyislifeDecember 28 2005, 21:21:09 UTC
And I'm the same way. But... most people are not. I mean, look at the popularity of camera phones, console dvd playback features, and peripherals with internet access.
The 3DO effectkharne83December 29 2005, 22:26:49 UTC
Ah yeah, I find the new systems weird because of that.
Some here might remember an obscure little system called the 3DO? It was a system that could do just about anything possible with a CD based format: Games, movies, music, photos, you name it. It tried to be everything for everyone, so of cource no one wanted it.
That being said, I find it very odd when a company is happily babbling about how their *game* system can play movies, music, and do about 20-some-odd other *non-gaming* things...
The one thing I've kind of noticed around in Rochester is that PSPs are kind of a status symbol. I understand what you're saying about the demographic they are playing to not having the money to buy a PSP, but actually that idea is flawed. It's a different sort of economy. Think of young urban professionals in Europe for instance: property values are not a huge thing in urban Europe and so income goes to clothing, cars, and just generally entertaining. The same, to a lesser extent, can be said about poor "minority" areas of cities. Due to job decline and, unfortunately, racism, property values are a bad bet for young people. Kids and young adults alike end up using most of their income on clothing, cars, jewelry, and things like the PSP. This started back with the Playstation. Playstation opened the door for casual gamers, social gamers, and people who would just generally never play games. These new PSP ads are really just tuned for the tried and true demographic of urban males 18-27. Unfortunately they are also incredibly racist
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Hiring a third party which could then take the blame for as mistake. I think they know that trick. Remember First4Internet? About a month ago with the DRM issue? They tried blaming F4I for that and it still didn't work.
That aside, I still think the whole stunt was simply lame attempt to attract a market they clearly didn't think through.
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TELL IT. YEAH!
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The more is can do, the lower the quality each of those things is, because of the time spent on them.
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*shrugs* consumerism sucks!
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Some here might remember an obscure little system called the 3DO? It was a system that could do just about anything possible with a CD based format: Games, movies, music, photos, you name it. It tried to be everything for everyone, so of cource no one wanted it.
That being said, I find it very odd when a company is happily babbling about how their *game* system can play movies, music, and do about 20-some-odd other *non-gaming* things...
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