Рассылки Informa Telecoms & Media я обычно сразу стираю - они не совсем про нас, там какие-то непонятные проблемы в заголовках. Типа разборок европейских сотовых операторов.
А тут они прислали свои прогнозами роста рынка смартфонов. И их надо отложить, глядишь пригодятся. Правда, неясно, это имеется в виду европейский рынок или что.
- в 2006 продажи смартфонов выростут на 40% по сравнению с 2005
- остальные вырастут меньше: на 4% базовые телефоны (что это?), на 19% со слабыми фичами, на 20% мощные, но не смартфоны
- всего 943 миллиона аппаратов, а в 2005 было 814,5 миллионов
И во всем этом остается один вопрос: если бы нокия не делала топовые телефоны на series60, сколько тогда было бы смартфонов. И, соответственно, какая доля их покупателей знает о возможностях, и которая использует их.
У меня, например, стоит автоблокировка клавиатуры, которой исходно у телефона не было.
*** FEATURE-RICH PHONES TO GET SMARTER AND GAIN MASS APPEAL ***
Informa Telecoms & Media predicts smartphone sales will grow by over 40% year on year in 2006, more than double the rate of other handset segments... (source: Mobile Application Platforms and Operating Systems: 3rd edition)
London, 16th October 2006 - Informa Telecoms & Media predicts that the smartphone segment will be the fastest growing part of the mobile handset market in 2006, showing a year-on-year volume increase of over 40%. This is among the findings of a new report, Mobile Applications & Operating Systems: 3rd edition. Other segments will show slower rates of expansion of 4% for basic phones, 19% for low feature phones and 20% for feature-rich non smartphones. Informa predicts that the mobile handset market will continue to enjoy healthy growth with sales expected to reach 943 million units in 2006, from 814.5 million units in 2005.
Although the feature-rich phone market, particularly smartphones, will continue to enjoy healthy growth at a compound annual growth rate (CAGR) of 35.5% until 2011, sales of basic phones will start to decline from 2007 to reach about 129 million units sold in 2011 from 239 million in 2006. In 2011, low feature phones will represent the second smallest segment as sales of these devices will start to decline from 2010 and will reach 431 million in 2011 from 455 million in 2009.
“While the handset market continues to enjoy healthy growth, vendor differentiation is becoming increasingly complex owing to the growing number of features and functionalities these devices are required to handle”, commented Malik Saadi, Principal Analyst at Informa Telecoms & Media and lead author of the report. “Market segmentation continues to challenge mobile OS and application platforms developers to offer appropriate software for each segment. As a result, developers need to offer greater levels of customisation and granularity in their platforms if they want to widen their appeal across a range of operators’ and device vendors’ handset portfolios. For these players, the most pertinent segmentation is that based on handset technology.”
The increased interest in open OS by both operators and device vendors will see smartphone sales growing strongly from 53.7 million in 2005 to 75.1 million in 2006 and reach 333 million in 2011. The strongest forecast growth to 2011 is expected to be in the area of feature rich low-end smartphones, mainly due to significant price reductions of these devices and improvements in their multimedia capabilities. Indeed sales of these devices are expected to increase at a CAGR of 46.7% until 2011. A portion of this growth will be due to the replacement of feature rich non-smartphones by smartphone powered devices. As a result, smartphones will represent almost half of all feature rich, and more than one in four of all, handsets sold in 2011
Note to editors:
Informa Telecoms & Media segments the handset market into three main categories; basic phones, low feature phones and feature rich phones. While basic phones are generally inexpensive handsets that offer voice and basic data services, low feature phones offer sufficient additional features to encourage basic phone users to seek these devices when they are looking for a new handset. Feature rich phones generally offer a combination of several advanced features in one device. Due to the increasing complexity of building these handsets, Informa Telecoms & Media divides the feature rich segment into two parts; non-smartphone and smartphone. Non-smartphones are generally powered by proprietary OSs and topped by advanced UIs and applications platforms. Smartphones are generally powered by advanced, open, and smart operating systems often developed by third party vendors.
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About Informa Telecoms & Media
Informa Telecoms & Media is the leading provider of business intelligence and strategic marketing solutions to global telecoms and media markets.
Driven by constant first-hand contact with the industry our 90 analysts and researchers produce a range of intelligence services including news and analytical products, in-depth market reports and Datasets focused on technology, strategy and content.
Informa Telecoms & Media also organizes more than 125 annual events, attended by more than 70,000 executives. In addition to the GSM>3G World Series, our events cover subjects as diverse as fixed and mobile operator strategy, technology, TV, mobile music and games.
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About Mobile Application Platforms & Operating Systems (MAPOS): 3rd edition
Published in October 2006, MAPOS: 3rd edition quantifies the mobile terminal software market and assesses the future of this important segment with detailed market forecasts to 2011.
More than 350 pages of independent analysis provide a detailed competitive analysis of current and future software terminal platforms, including: operating systems, application platforms, user interfaces, mobile browsers, mobile device management and different service clients.
For more information, or to purchase this report, please visit www.informatm.com/mapos
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