Advertising Niches

Jul 27, 2011 16:40

Today I heard an ad on the radio in the car.

"Ladies, are you getting a divorce? Then visit www.divorcesense.com to get advice tailored for the unique needs of women in a divorce!"

What. The. Hell.

Aren't half of all divorce participants women? How is this unique?

I'd like to make this a big ideological thing but I'm too bewildered. Maybe in the comments.

feminism, weirdness, merchandise, crazy, stupidity, advertising

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