Netflix's Latest Numbers Show It Has One Demographic in MindI’ve definitely been starting to get the feeling lately that Netflix are becoming a more traditional network with chasing youth. Clearly they want the younger viewers who have more time on their hands to binge watch in a weekend and make something part of pop culture immediately, as
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I saw so many articles on how the Marvel shows were being talked about less on twitter and social media as they went on, and while of course there were many other factors going into those cancellations, I wonder if it would have made a difference if their later seasons were as talked about as their first, and seen as immediate massive hits. But obviously Daredevil in particular did have huge critical acclaim and a very positive response, we can see from the cancellation that a lot of people were watching (and many people are still on Twitter today saying that they’ve only just caught up with the third season, that they wanted to watch The Defenders and the other shows first), so I do worry if opening week figures are being seen as a bigger deal now when that’s something that we never used to have to worry about with Netflix
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Daredevil is one of the weirder ones, for sure. Aside from the weird showdown with Marvel and Netflix, each Marvel show got less chatter as it went on, but that's the nature of a show, right? It's no longer a 'new' thing anymore, but a continuation of an old one, and you always have attrition in viewers as something goes on. The only time you maintain a steady behavior like that is if you drop new things all the time, but those are just one time wonders.
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But clearly the outrage has shown that it does still have a massive fanbase, even if it hasn’t been as talked about as it was in the very beginning. Heck Netflix are just as much to blame there though for doing next to nothing to promote it, The Punisher seemed to get twice as much promo recently I noticed
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