When I got my first job working on a MMO four years ago at Flying Lab, I thought I should become more familiar with World of Warcraft because it was the clear market leader. WoW was and continues to be the standard, so I figured it'd help me in my job to be better acquainted with it. So I got the game and the latest expansion and spent the required
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WoW has a horrible 1st Edn D&D-ish legacy, compounded with its own stupid legacy, all of which are holding it back, and by extension holding back the entire genre because other game designers want to copy WoW.
It makes big money not because it's a decent game, but because the designers include behavioural psychologists who have ensured that its players are condition to look for extrinsic rewards (gold, armour, weapons, level-ups, prestige gear, etc.) that they no longer care that the intrinsic reward (gameplay, aka killing 20 centaurs in the hope that might net you 10 ears) is so poor.
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Then you have:
Not put any more money in the WoW coffers,
Much better comprehensive knowledge of WoW,
An informant who can keep you up on new WoW stuff as it comes out,
An asset in the WoW player community who can chat up opinion makers and fashion setters, or can just identify them for FLS to approach for betas or other opportunities.
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